by Charles Roe
DATAVERSITY™ recently interviewed Rich Reimer, the Vice President of Marketing and Product Management at Splice Machine. Splice Machine are the developers of the only transactional SQL-on-Hadoop database for real-time Big Data applications. Their product maintains the industry standard SQL while still providing the many advantages of NoSQL databases.
Splice Machine are a Silver Sponsor at the Enterprise Data World 2014 Conference in Austin, Texas from April 27 – May 1, 2014.
The Sponsor Spotlight Column (and its parallel venture the Speaker Spotlight Column) is an ongoing project that focuses on highlighting several of the central issues represented at the many Data Management conferences produced by DATAVERSITY.
The primary emphasis of the interview was to question Rich Reimer and Splice Machine on their current work and history within the industry, with particular importance on the products and/or services being highlighted at the upcoming conference:
DATAVERSITY (DV): What’s your company elevator pitch? Why should a business person care about the solution you provide?
Splice Machine: Splice Machine provides the only real-time SQL-on-Hadoop Database
DV: What will you be highlighting at EDW14?
Splice Machine: We will be introducing the audience to our solution and highlighting the newest beta release of our product that has just launched for public download to try for free.
DV: What’s the unique selling proposition of your product or service versus your competitors? What do you do that nobody else does (or better than anyone else)?
Splice Machine: We are the only transactional real-time SQL-on-Hadoop database available in the market.
DV: Why should EDW14 attendees stop by your booth this year?
Splice Machine: To discuss how a real RDBMS (like MySQL or Oracle) on Hadoop can solve many of their Big Data issues. And to get a cool “Still doing ACID… ” T-shirt as well.
DV: What do you see as the most significant trend happening at this time within the Data Management industry?
Splice Machine: The explosion of data in the marketplace and Hadoop becoming mainstream for companies of all sizes.
DV: How is such a trend going to affect your particular business focus? How does your product/service address that trend?
Splice Machine: Splice Machine gives users the best of both worlds – the ability to utilize their existing SQL infrastructure and the ability to scale out on commodity hardware with a fully functioning RDMS database.
DV: What is the biggest challenge your customers are facing when it comes to Data Management?
Splice Machine: Our customers are really facing 3 different challenges:
1. NoSQL falling short. The lack of SQL support in NoSQL solutions eliminates transactions, joins, and secondary indices, forcing application developers to recreate this critical functionality.
2. “Big Iron” (Oracle/IBM DB2) too expensive
3. MySQL, PostgreSQL, or SQL Server can’t Scale
DV: How are you as a company working to address that challenge?
Splice Machine: Splice Machine provides a full RDBMS (like MySQL or Oracle) that has the advantage of scaling out on commodity servers.
DV: What’s the most exciting thing currently in your product or development pipeline that customers can look forward to in the near future?
Splice Machine: We are constantly updating the product to focus on performance and ease of use, including integrating Spark into Splice Machine.
DV: What’s your favorite quote on “Data” or “Data Management?”
Splice Machine: Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…
If you are interested in more information about sponsors and exhibitors at EDW2014 see the full listing at: http://edw2014.dataversity.net/sponsors.cfm
About Enterprise Data World:
Enterprise Data World is the business world’s most comprehensive educational event about data and information management. Over five days, EDW presents a diverse schedule of programming that addresses every level of proficiency, including keynotes, workshops, tutorials, case studies, and discussions.