A recent press release reports, “Stackline, a pioneering e-commerce data analytics and advertising provider for some of the world’s largest brands and manufacturers, announced the launch of a first-of-its-kind product that uses proprietary technology and machine-learning models to unlock advertising data and competitive intelligence for brands. With this platform, brands and manufacturers can track, optimize, and benchmark their e-commerce performance through the whole conversion funnel relative to their competitive set. They will have access to: (1) The complete list of keywords and search volumes driving clicks in their category, (2) Cost-per-click for each keyword to help them optimize paid search investments, (3) Relative paid and organic traffic across competing brands and products, (4) Return on ad spend and profitability metrics to help them analyze the relative performance of their paid strategy versus their peers.”
The release continues, “The new Stackline software module offers unprecedented insight into consumer behavior prior to purchase, including their search behavior and engagement with paid ads. This helps brands better understand how their marketing efforts across multiple digital and social channels affect their e-commerce traffic and sales. ‘Stackline is our primary category insight provider, and we count on Stackline software to provide definitive insight into e-commerce performance across our portfolio of brands,’ said Joy Simonsen, Associate Director of E-Commerce Planning and Analytics for Mondelēz International (NASDAQ: MDLZ), one of the world’s largest snacks companies. ‘The new platform unlocks intelligence we haven’t seen from anyone else.’ Mondelēz International’s portfolio includes iconic brands such as Oreo, belVita, Wheat Thins and Toblerone chocolates.”
Read more at PRweb.
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