Tableau Software and Marketo Up After IPOs

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tabby Angela Guess

Ingrid Lunden of TechCrunch reports, “One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two, Tableau Software and Marketo, are debuting on New York stock exchanges. Business intelligence provider Tableau Software, trading as ‘DATA’, is one of the more highly anticipated tech IPOs of the year, and so far it has not disappointed. It priced its IPO at $31 per share, and it popped 58% in early trading, and closed at 64% above opening price, or $50.75/share.”

She continues, “Meanwhile, Marketo, a cloud-based marketing services company, priced its IPO at $13 per share. It will be trading as MKTO on the NASDAQ exchange. It went up by more than 50% in early activity and then continued to creep up: it closed at nearly 78% above the IPO pricing and trading at $23.10. Taken together, the two are strong endorsements for the market for enterprise services and some of the still-emerging trends within it. Tableau Software, as its stock ticker unsubtly hints, is aimed more at a big-data play, offering visualization and analytics that it says are easy enough for non-technical people to use. Up to now, it still offers the majority of its services as downloadable, on-premises software rather than as cloud-based apps.”

Read more here.

photo credit: Tableau

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