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A Brief History of Analytics

Historically speaking, a simple definition of analytics is “the study of analysis.” A more useful, more modern description would suggest “data analytics” is an important tool for gaining business insights and providing tailored responses to customers. Data analytics, sometimes abbreviated to “analytics,” has become increasingly important for organizations of all sizes. The practice of data […]

Next Generation Business Intelligence: Customer-Driven Success

In the customer-driven era, business success depends on how quickly a business can respond to a customer demand. The more that businesses become reliant on real-time outcomes, the more they will seek next-generation (next-gen) BI deployments. Traditional Business Intelligence (BI) platforms were high-cost and time-intensive applications. The current trend in BI is to move toward […]

What Is Cognitive Computing?

Cognitive computing, a subfield of artificial intelligence, simulates human thought processes in machines using self-learning algorithms through data mining, pattern recognition, and natural language processing. These artificial environments rely on deep learning algorithms and neural networks to process information by comparing it to a teaching set of data. By mimicking human thought processes, computers help people […]

Four Reasons SaaS Analytics Is Exploding

Click to learn more about author Josh Good. Shifting to the cloud helped countless businesses keep the lights on in 2020, as widespread disruption gave them the means and motive to fully embrace Software-as-a-Service (SaaS) across their business. Cloud services are now serving as the foundation for how enterprises adopt products and services, including analytics […]

Citizen Data Scientists: Where Do They Belong?

The phenomenal growth of data technology in recent years has led to the rise of the citizen data scientists (CDS).   Developments in augmented analytics and artificial intelligence (AI) automation have now made it possible for ordinary business employees to conduct advanced analytics or business intelligence (BI) which would have required expert knowledge even some years […]