According to a recent press release, “Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of Rapid Audience Layer (RAL), a public cloud-based marketing data management solution. As an entry-level data management offering, RAL enables the fast integration of multiple data sources to deliver rich audience insights. RAL offers a centralized […]
Data Rationalization – The Next Step in Semantic Resolution
With the Web 2.0, ontologies are being used to improve search capabilities and make inferences for improved human or computer reasoning. By relating terms in an ontology, the user doesn’t need to know the exact term actually stored in the document. Data Rationalization is a Managed Meta Data Environment (MME) enabled application which creates/extends an ontology for a domain into the structured data world, based on model objects stored in various models (of varying levels of detail, across model files and modeling tools) and other meta data.