A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
A Guide for Nonprofits on Donor Data: How and What Kind of Data to Track
Donor data is a key tool used by nonprofits to grow in the future and ensure their sustainability. It is not just a simple digital file folder. Nonprofits must use donor data to recognize new prospects and opportunities if they hope to continue their important mission. Using donor data conscientiously can increase donations and ensure […]
Three Reasons to Take a More Holistic Approach to Data Management
Click to learn more about author Olivia Hinkle. Taking a holistic approach to data requires considering the entire data lifecycle – from gathering, integrating, and organizing data to analyzing and maintaining it. Companies must create a standard for their data that fits their business needs and processes. To determine what those are, start by asking […]
Pillars of Data Integrity: The New Business Imperative
Click to learn more about author Amy O’Connor. Innovations in data-driven intelligence continue to power transformation initiatives for modern businesses. While these innovations improve how we collect, store, manipulate, and analyze data, that is not enough to fully leverage data. Being accurate, consistent, and contextual is crucial for unleashing the data’s full potential. It is […]
Traditional SAN and Virtual SAN (vSAN): What to Choose?
Click to learn more about author George Williams. Whether it’s time to deploy a platform for new projects, set up a CRM server, or build a data center suitable for an industry-standard hypervisor, there comes a time in every IT manager or storage administrator’s career when they’re confronted with this question: “Should I use a […]
Data Lakes: What They are and How to Use Them
Click to learn more about author Jaya Shankar Byrraju. For most companies, having data means having access to wealth. And the key to fully leveraging the wealth that data represents lies in how effectively companies harness, manage, parse, and interpret it. But first, the data must exist somewhere. Enter data lakes. These are central repositories […]
Digital Transformation in Marketing and the Crucial Role of DevOps
Click here to learn more about Gilad David Maayan. In marketing, digital transformation means leveraging your digital channels to gain deeper insights for the purpose of improving the customer journey. DevOps plays an essential role in digital transformation, from integrating data into marketing tools to uncovering new revenue streams. This article explains how marketing and […]
The Evolution of Data Governance
Click to learn more about author Olivia Hinkle. This is the second part of a series on Data Governance, see part one here. Today’s forward-thinking businesses place enormous emphasis on all things data. It hasn’t always been this way. In fact, the shift toward a data-focused strategy has largely occurred in the last two decades. […]
Why Data Quality is Not an IT but a Business Problem
Click to learn more about author Farah Kim. In a particularly intense weekly meeting, team leads from sales, marketing, IT, and finance were debating on the poor quality of data captured in the company’s new CRM system. Almost 40% of the data captured was defective – fake email addresses, missing information, invalid addresses, and so […]
Cleo Application Connector for Acumatica ERP Certified by Acumatica
A recent press release states, “Cleo, the global leader in ecosystem integration solutions, today announced that its new application connector for Acumatica ERP has been recognized as an Acumatica-Certified Application (ACA). The ACA title highlights outstanding development partners whose applications have met the highest standards set for Acumatica integration and functionality. Now, with application integration […]