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Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration

According to a recent press release, “Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of Rapid Audience Layer (RAL), a public cloud-based marketing data management solution. As an entry-level data management offering, RAL enables the fast integration of multiple data sources to deliver rich audience insights. RAL offers a centralized […]

Germany’s Bundeskartellamt Prohibits Facebook from Combining User Data from Different Sources

A recent press release reports, “The Bundeskartellamt has imposed on Facebook far-reaching restrictions in the processing of user data. According to Facebook’s terms and conditions users have so far only been able to use the social network under the precondition that Facebook can collect user data also outside of the Facebook website in the internet […]

X2Engine’s 2019 Customer Experience Forecast – SMEs Focus On Customers

According to a recent press release, “X2Engine, Inc., named Top 10 MarTech Solution Provider in 2018 by CIO Applications, announced today that they expect small and medium-sized enterprises (SMEs) to focus on improving customer journeys by embracing automated personalization through the entire customer lifecycle in 2019. X2Engine, Inc. along with industry leaders and analysts, predict […]

Data Explorer in Latest Celebrus Release Accelerates Speed-to-Value for Enterprise Analytics

A recent press release reports, “D4t4 Solutions plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP), Celebrus Version 8 Update 20. Celebrus offers the most advanced data capture capability in the market, enabling enterprises to acquire customer data compliantly from websites and mobile applications in real-time as […]

Segment Releases Personas, Allowing Companies to Organize, Synthesize and Act on Their Data

According to a new press release, “Segment, the customer data platform, today announced the general availability of Personas, a new product which helps businesses intelligently organize, synthesize and act on their customer data. With Personas, companies can effectively leverage Segment’s first-party customer data infrastructure to provide a consistent user experience across email, web, advertising, push […]

Bedrock Data Launches Fusion, Software that Unifies Customer Data across Cloud Applications

by Angela Guess According to a recent press release, “Bedrock Data™ has launched Fusion, SaaS software that dramatically reduces the time and cost associated with unifying customer data across cloud applications. The resulting Fused Database enables Customer 360 analytics, business intelligence and real-time dashboards by eliminating the delays of data preparation. ‘Data prep and ingestion […]

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