Customers now interact with brands in a variety of ways. They can shop in person at brick-and-mortar locations, talk with customer service representatives by phone, or browse, make purchases, and leave feedback online. Data is generated and collected at each one of these – and numerous other – touchpoints. But many companies do not know […]
Software Usage Data: Efficient Collection for Actionable Insights
Click to learn more about author Victor DeMarines. How are your customers using your software? How effectively are you capturing revenue? How do you know? Clear insights about how software is being used can help software suppliers and device manufacturers address the common challenges of how to effectively price, deliver, and monetize their products. Usage data […]
Using Data Technology to Profitability Serve the Unbanked
Click to learn more about author Stuart Tarmy. Globally, some 1.7 billion people are unbanked, with the World Bank estimating the largest number — about 225 million — are in China, followed by India with about 190 million. Other countries with a greater percentage of unbanked citizens include Indonesia, Pakistan, Nigeria, Mexico, and Bangladesh. Even in the U.S., […]
How Big Data Enables One-to-One Marketing
Click here to learn more about Gilad David Maayan. What Is One-to-One Marketing A one-to-one marketing strategy strives to create an experience that fits the individual customer. Rather than segment customers into groups, one-to-one marketing strategies treat each customer individually. This is similar to how sales representatives remember details about each customer, like date of […]
New World Order for Brands Requires Intelligent Orchestration
Click to learn more about author George Corugedo The COVID-19 pandemic has impacted the way consumers live their lives, including how they shop and interact with brands. This shift has required brands to adapt in different ways, like catering to the increase in e-commerce, curbside pickup, or “buy online pick up in-store” (BOPIS) activity. Of […]
Best Practices for Handling Customer Data
Click here to learn more about Ben Kelley. Back in 2006, UK mathematician Clive Humby was the first to coin the phrase, “Data is the new oil.” While the analogy has been controversial to some, the statement foretold how business has evolved in the last decade. Today, companies in all sectors rely on customer data […]
Upland Software Acquires Localytics, Raises Guidance
According to a recent press release, “Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired Localytics, a leading provider of mobile app personalization and analytics solutions. With Localytics, Upland’s Customer Experience Management (CXM) Cloud sets the bar for rich mobile experiences, personalization, and real-time sentiment analysis across every digital channel, including […]
Braze Launches Machine Learning-Powered Predictive Suite
A recent press release reports, “Braze, the comprehensive customer engagement platform, today announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze’s automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands […]
Salesforce Launches Manufacturing Cloud
A new press release reports, “Salesforce, the global leader in CRM, today announced Manufacturing Cloud, a new industry-specific product for manufacturers. Manufacturing Cloud brings sales and operations teams together around a unified view of market and customer demands to more accurately forecast, plan and drive predictable business performance. With Manufacturing Cloud, companies can now better […]
Cogensia Releases New Customer Platform – CMP 3.0
A recent press release reports, “Cogensia is pleased to announce the release of Customer Management Platform (CMP) 3.0. This release is an industry-leading proprietary platform that integrates source data from all customer touchpoints to automate targeting and personalization throughout the customer lifecycle. CMP 3.0 solves challenges related to omni-channel execution and delivers relevant 1:1 customer […]