Historically speaking, a simple definition of analytics is “the study of analysis.” A more useful, more modern description would suggest “data analytics” is an important tool for gaining business insights and providing tailored responses to customers. Data analytics, sometimes abbreviated to “analytics,” has become increasingly important for organizations of all sizes. The practice of data […]
How to Improve Customer Retention with Customer Journey Analytics
Click to learn more about author Gaurav Belani. Customer satisfaction isn’t enough! To stay competitive and relevant, businesses need to create awesome customer experience (CX) that excites and engages their audience. Research shows that customers no longer base their brand loyalty on price or product quality. They value experience. It’s no wonder CX is the […]
Big Data vs. Smart Data
Big Data describes massive amounts of data, both unstructured and structured, that is collected by organizations on a daily basis. This Big Data can then be filtered, and turned into Smart Data before being analyzed for insights, in turn, leading to more efficient decision-making. Smart Data can be described as Big Data that has been […]