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What is a Customer Data Platform?

Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]

Data Profiling: The First Step to Data Science

Click to learn more about author Mark Hensley. In 2012 former Chief Data Scientist of the United States DJ Patil and Babson College Professor Thomson H. Davenport famously declared that the job of Data Scientist would be the “Sexiest job of the 21st Century.” While that may true, most Data Scientists spend the biggest chunk […]

The Impact of Data Quality in the Machine Learning Era

A significant issue in Enterprise Data Management today is Data Quality, because business data requires thorough cleansing and preparation to be used as input to any Analytics or Business Intelligence system. In an era of automated and Self-Service Business Analytics, Data Quality has assumed even more importance as average business users do not often have […]

Myths and Facts about Master Data Management

Click to learn more about author Bruck Assefa. Throughout my years in this industry, I’ve had the pleasure of educating organizations about the in’s and out’s of Master Data Management (MDM) solutions. In my discussions about the industry, use cases and technologies, a few things stood out to me as regular misconceptions and potential pitfalls. Most […]

What is Data Quality?

The Data Management Body of Knowledge (DMBOK) defines Data Quality (DQ) as “the planning, implementation, and control of activities that apply quality management techniques to data, in order to assure it is fit for consumption and meet the needs of data consumers.” Since expectations about Data Quality are not always verbalized and known, an ongoing discussion […]

What Data Governance Is and What It Isn’t

by Angela Guess Nicola Askham recently wrote in Bob’s Guide, “There is currently a lot of talk about ‘data governance’ although, with different businesses using data for different reasons, it will often mean different things to different people. The clearest and most succinct description I can suggest is ‘proactively managing your data to support your […]

Cleaning Up Bad Data

by Angela Guess Gary Oliver recently wrote for Inside Big Data, “The data at the core of your IT environment is like the food in your refrigerator:  if you don’t use it, it goes bad. The only difference between the two is that at least the food gives off a stench that leads you to […]

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