Click to learn more about author John Ottman. The goal of digital transformation remains the same as ever – to become more data-driven. We have learned how to gain a competitive advantage by capturing business events in data. Events are data snap-shots of complex activity sourced from the web, customer systems, ERP transactions, social media, […]
How to Improve Data Quality by Using Feedback Loops
Click to learn more about author Eva Murray. In this blog, we will take a look at: The impact poor Data Quality has on organizations and practical advice for how to overcome this challenge through the use of feedback loops. Poor Data Quality can cost organizations millions each year. It can lead to incorrect decisions, […]
When It Comes to Data Collection, Transparency and Ethical Standards Are Not a Matter of Choice
Click to learn more about author Or Lenchner. Online data collection is an incredibly powerful tool. It enables you to gather real-time market intelligence effectively. By nature, online data is sourced from a wide variety of websites. Therefore, it’s essential that the companies collecting and leveraging the data have a strong ethical standard for how […]
California’s Proposition 24 Confirms the Fate of Data Privacy
Click to learn more about author Kyle McNabb. The rolling thunder of data regulations rumbles on — much to the dismay of companies and the delight of consumers. The latest rainmaker (or taker) is California’s Proposition 24. This consumer privacy ballot initiative, containing the Consumer Privacy Rights Act (CPRA), was passed on November 3, 2020, […]
Software Usage Data: Efficient Collection for Actionable Insights
Click to learn more about author Victor DeMarines. How are your customers using your software? How effectively are you capturing revenue? How do you know? Clear insights about how software is being used can help software suppliers and device manufacturers address the common challenges of how to effectively price, deliver, and monetize their products. Usage data […]
The Future of Online Data Collection Supercharged
Click to learn more about author Ron Kol. The digital community is growing by the minute. In fact, over the past eight months it’s grown by more than 30 percent. It’s no wonder, then, that data – online data, to be precise – has taken center stage. When the market is moving so rapidly and […]
Data Governance Can Create “Data Trusts” for Consumers in Organizations
Click to learn more about author Tejasvi Addagada. In the past few months, Firms have accelerated digital transformation across multiple journeys of on-boarding and servicing customers. This has been possible by integrating and aggregating Multi-sources as well as taming the ‘Data Swamps’ to deliver quality data. Platform Governance is the mantra to a healthy delivery of […]
Why the CCPA Is Important for Marketers in 2020
Click to learn more about author Rohail Abrahani. The official authorities implemented the California Consumer Privacy Act (CCPA) on January 1, 2020. Without a doubt, this act is a revelation in terms of consumer data protection that compels companies or organizations to take proactive measures related to the collection, sharing, and usage of consumer data. […]
The Evolving Role of Big Data in Accident Cost Containment
Click to learn more about author Ben Hartwig. Minimizing the costs of accidents is no easy feat. Doing the research or going through a massive amount of data can be strenuous. Not to mention, if you are not an expert, it will be extra challenging. So if your company is looking for ways to minimize […]
Smart Cities Venture to the Edge for Data Processing
Click to learn more about author Bernard Brode. There is a growing consensus that the “smart city” is the only real solution to the challenges faced by urban planners and city governors. With more than half of the world’s population now living in cities, the focus on harnessing the exponentially larger amount of data generated […]