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Data Privacy Compliance Is an Opportunity, Not a Burden

The consumer privacy landscape is constantly evolving. Potential regulations like the American Data Privacy and Protection Act (ADPPA), which resemble current laws set forth by the General Data Protection Regulation (GDPR), are keeping marketers on their toes. Meanwhile, other major trends dictating how and when marketers interface with consumer data are on the horizon (such […]

Data Ethics 101

Data ethics ensures that businesses handle data – beginning with its acquisition and ending with its distribution – with full attention to individual rights, privacy, and consent. Moreover, ethical decision-making in businesses has to strike a balance between technology and morality to preserve individual rights.  This includes considerations around transparency, accountability, and fairness in the […]

Synthetic Data: 4 Use Cases in Modern Enterprises

Synthetic data has emerged as a technological solution for organizations struggling with data access and privacy compliance. As a privacy-enhancing technology, it has grown in popularity over the past years, with new predictions forecasting that by 2024, 60% of data used for AI and data analytics will be synthetic. But what is the reality of synthetic […]