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Focusing on Data Privacy: Building Trust and Strengthening Security

In today’s digital age, managing and minimizing data collection is essential for maintaining business security. Prioritizing data privacy helps organizations ensure they only gather necessary information, reducing the risk of data breaches and misuse. This approach addresses potential vulnerabilities at their source, mitigating the impact of breaches and avoiding regulatory penalties as scrutiny over privacy […]

The Trend Toward Emphasizing Data Minimization

With GDPR being the “shot heard ’round the world,” the digital industry, the regulators, and the courts have developed and readjusted the way in which we need to think about this revolutionary body of law. Through this experience, I’ve had a few flashback analogies to Y2K: Leading up to the event, it was a period […]

How to Diagnose Your Organization’s Data Assets

Click to learn more about author Declan Owens. Before relying on analytics for all or part of your strategic decision-making, it’s critical to implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability, and security using these tips. For data assets to be fully profitable for […]

Data Minimization Is the Future of Advertising

Click to learn more about author Amy Yeung. As an industry, we’ve made great strides in advocating for and educating the public about the importance of data privacy. New laws – like Virginia’s recently-passed CDPA – make well-intentioned and important attempts to protect consumers. But, in my view, we’re focused on the wrong things. We […]