In today’s digital age, managing and minimizing data collection is essential for maintaining business security. Prioritizing data privacy helps organizations ensure they only gather necessary information, reducing the risk of data breaches and misuse. This approach addresses potential vulnerabilities at their source, mitigating the impact of breaches and avoiding regulatory penalties as scrutiny over privacy […]
The Role of Data Privacy Compliance in Safeguarding Trust
Trust is a must in the digital and online economy. No customer would want to transact with businesses that cannot guarantee that they will receive the product they paid for. Similarly, customers need the assurance that their financial and personal details are kept private. Cases of data theft continue to increase and they are unlikely to […]
The Trend Toward Emphasizing Data Minimization
With GDPR being the “shot heard ’round the world,” the digital industry, the regulators, and the courts have developed and readjusted the way in which we need to think about this revolutionary body of law. Through this experience, I’ve had a few flashback analogies to Y2K: Leading up to the event, it was a period […]
3 Things You Should Do to Protect Your Consumers’ PII in a Contactless World
Click to learn more about author Deepak Gupta. What if you could go to a coffee shop, have your phone charged, and pay without taking your phone out of your pocket? What if you could quickly pay without handing out cash while waiting in line at the cinema or the bus station? Or drive up […]
How to Diagnose Your Organization’s Data Assets
Click to learn more about author Declan Owens. Before relying on analytics for all or part of your strategic decision-making, it’s critical to implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability, and security using these tips. For data assets to be fully profitable for […]
Data Minimization Is the Future of Advertising
Click to learn more about author Amy Yeung. As an industry, we’ve made great strides in advocating for and educating the public about the importance of data privacy. New laws – like Virginia’s recently-passed CDPA – make well-intentioned and important attempts to protect consumers. But, in my view, we’re focused on the wrong things. We […]