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The Future of Data Literacy

There was a time when only the elite, tech-savvy staff in an organization understood and felt qualified to discuss data-enabled business decisions. These individuals often possessed advanced academic degrees in Data Science, data engineering, statistics, operations research and other allied fields and did not speak the language of the ordinary business staff. As a result, […]

Data Architecture: One Size Does Not Fit All

There has never been a time when more options were available to stand up a process-driven and/or platform-driven Data Architecture. In recent years, some companies find themselves with an embarrassment of riches, having every tool known to humankind. Using tools à la carte, with a different tool for each solution, works for some organizations. Other […]

Data Science on a Large Scale: Can it Be Done?

Click to learn more about author Mathias Golombek. The Challenge Michael Stonebraker, winner of the Turing Award 2014, has been quoted as saying:  “The change will come when business analysts who work with SQL on large amounts of data give way to data scientists, which will involve more sophisticated analysis, predictive modeling, regressions and Bayesian […]

Why Marketers Should Understand AI

Click to learn more about author Ingrid Burton. Marketers today have more data available to them than ever before. Applying artificial intelligence (AI) to that data is necessary to driving marketing effectiveness in today’s competitive digital world. When properly harnessed, AI provides insights that help achieve lower customer acquisition costs, greater lifetime spending per customer […]

Fundamentals of Self-Service Business Intelligence

It’s clear that there is considerable recent market movement towards self-service business intelligence (SSBI) in the numerous vendor offerings available. There is also a growing concern among the Data Science community that ordinary business users may misunderstand or misinterpret the available data, leading to incorrect results. Experienced data scientists have a tremendous ability to analyze, […]

What Is Assisted Predictive Modeling?

Click to learn more about author Kartik Patel. Assisted predictive modeling incorporates complex, sophisticated analytical and forecasting techniques in a self-serve environment where business users can employ tools to guide them through recommended techniques and report formats and ensure that the methods and reports they choose are appropriate to the type of data and information they […]