The Characteristics of Data-Driven Product Management and Development

Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]

The Perfect Mix of Data and Story

Click to learn more about author Bree Baich. Remember the conundrum Goldilocks had while trying to find the ideal mattress? Papa Bear’s was too hard, Mama’s was too soft, but when she stretched out on Baby Bear’s bed, the feeling was sublime. Finding that perfect mix of data and story can feel like that. If you […]

How to Tell a Great Story with Data

Click to learn more about author Bree Baich. Recently, a follower on Twitter reached out to share her frustration over the results of her data storytelling research. “We’ve been researching the topic like crazy, but I don’t seem to find an agreed upon definition for it.” I’ve spent my entire career in roles that required a […]

Best Practices in Data Storytelling

Data storytelling is a critical aspect of analytics that was not given much attention until recently. An Enterprise Data World 2015 session entitled “Visualize This: The Art of Data Storytelling” featuring Kimberly Nevala and Bree Baich of SAS indicates that data storytelling plays an integral role in: Advanced Analytics: The more advanced the nature of […]

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