A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
How Is AI Revolutionizing the Digital Marketing Industry?
Click to learn more about author Sawaram Suthar. Automation technology has completely revolutionized how marketers engage their customers over the past five years. It allows for more engaging, relevant, and targeted marketing. That’s why it comes as no surprise that nearly one-third of the CMO budget was allocated to marketing technology this year. However, this […]
So You Want to Be a Data Protection Officer?
The role of Data Protection Officer (DPO) is a security position and is a requirement per the General Data Protection Regulation (GDPR) and Brazil’s Lei Geral de Proteção de Dados (LGPD). It is reasonable to expect the United States will develop its own version of the GDPR within the next few years. Many enterprises doing […]
How AI Is Revolutionizing Social Visibility
Click to learn more about author Ashok Sharma. Artificial intelligence has the power to revolutionize the social visibility of brands, making way for a very inclusive approach towards online marketing. Today, the power of digital marketing and artificial intelligence go hand in hand. Artifical intelligence (AI) in digital marketing is useful in gathering data from all […]
Looker Expands the Power of Its Data Platform with Sales Analytics Application
A recent press release reports, “Today at JOIN: The Tour London, Looker’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform product offering with a new application, Looker for Sales Analytics, designed to deliver comprehensive insights to sales organizations to drive revenue. This expands its suite of purpose-built applications […]
Streamlined Data-Driven Solutions with Advanced Analytics and Artificial Intelligence
T4G (originally Technologies for Growth) offers a broad range of creative thinkers and technical experts to help streamline the process of data-driven business transformation. They provide end-to-end technology solutions. Their goal is to make an organization more efficient, rationalized, and competitive in the modern world of constant change. According to T4G and Gary Filan, Vice […]
Gravity4 Unveils Mona Lisa, a New A.I. Digital Assistant for Digital Marketing
by Angela Guess According to a new press release, “Gravity4, the leading big data marketing cloud, introduces Mona Lisa, the first artificial intelligence (AI) digital assistant for online advertising across 19 countries. Brands use this machine learning prediction management platform to forecast media channels that will achieve optimal results in a programmatic environment. Artificial intelligence […]
Jivox Introduces Neuron Machine Learning Technology
by Angela Guess According to a new press release, “Jivox, the personalized digital marketing technology leader, today introduced its patent-pending machine learning technology dubbed Neuron as a significant enhancement to the company’s flagship Jivox IQ platform. In addition, the company today unveiled its first new machine learning-based app – the Jivox IQ Ad Content Recommendation […]