by Angela Guess A new press release states, “Today at the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker’s new Looker Blocks deliver a powerful, plug-and-play platform to turn data into […]
Maropost Introduces Industry’s Most Sophisticated Machine Learning Capabilities
by Angela Guess According to a new press release, “Maropost, a Canadian software company that provides email and marketing solutions, announced today the successful culmination of their machine learning research. The proprietary machine learning technology will be used to power product and content recommendations, bringing personalization to new heights. ‘We’ve always offered the most comprehensive […]
Intertrust Launches Personagraph’s Secure Marketing Platform
by Angela Guess According to a recent press release, “Intertrust Technologies Corporation announces the next generation of its Personagraph private marketplace for advertisers and digital marketers. Personagraph is a data-driven, programmatic technology that converts both shared and contextual consumer data into knowledge that media buyers and sellers will use to unite consumers with the brands […]
Datorama Now Elevates Insights Through Voice-Driven Marketing Analytics
by Angela Guess A recent press release reports, “Datorama, a leading global marketing analytics company, today announced that its marketing analytics platform has integrated with Amazon Alexa to provide today’s business professionals with an all-new capability: to interact with their data by simply using their voice. Called ’Ask Datorama Anything’, this new functionality allows marketers […]
Origami Logic Redefines Marketing Measurement With Marketing Graph Advances
by Angela Guess A new press release out of the company reports, “Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the world’s largest advertisers depend on Origami to be more agile and meet increasingly rigorous campaign measurement and transparency demands. The […]
Datorama and LiveRamp Partner to Provide Powerful, People-Based Marketing Analytics
by Angela Guess A new release out of the company reports, “Datorama, a global marketing analytics innovator, today announced it has established a formal partner relationship with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLink platform unifies siloed data across offline and digital channels to power an omnichannel view of […]
Marketers Are Poised to Adopt Machine-Learning Technologies
by Angela Guess A new press release reports, “In partnership with The Relevancy Group and CEO David Daniels, Persado today announced the findings of a new research report entitled The Science Behind Customer Engagement: How Machine-Learning Drives Action. The survey assesses the importance of understanding how machine-learning is helping marketers communicate with a growing online […]
Combining Art and Science: Big Data Marketing
by Angela Guess Bernard Marr recently wrote in Data Informed, “Many people believe that great marketing is an art form, but lately big data has added a serious dose of science into the mix. Smart marketers are now relying on data more than ever before to inform, test, and iterate their strategies. And even though […]
Combining Big Data and Sentiment Analysis: A Marketer’s Dream
by Angela Guess Daniel Newman recently wrote in Forbes, “In the days before big data opened doors to seemingly exponential analytical insight, sales and marketing teams often played a guessing game. Were campaigns working? Who were they reaching? What did people think about them? Audience targeting was one way to cut through the noise, but […]