Data Privacy: Why Can’t We Be “Friends”?

Click to learn more about author Cathy Nolan. Do you have Facebook Friends on your personal account that you barely know or who are friends of friends? Maybe it’s time to do some un-friending and review your privacy settings. While some people think they are in a competition to see how many Facebook “friends” they […]

How Data Science Connects Brands to Teens

Learn more about Mark Green Teens are a critical demographic for marketers. Their influence and spending power are on the rise and savvy brands already recognize the importance of teens in their success. But with constantly evolving technology and trends, it can be a challenge for marketers to keep pace with these early adopters and […]

The Inherent Bias of Big Data Gathered Via Social Media

by Angela Guess contributor Julie Deardorff reports, “With every click, Facebook, Twitter and other social media users leave behind digital traces of themselves, information that can be used by businesses, government agencies and other groups that rely on ‘big data.’ But while the information derived from social network sites can shed light on social […]

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