Click to learn more about author Kartik Patel. Business intelligence isn’t new but the way we gather, analyze, and digest this intelligence is definitely changing. In the past, business intelligence was delivered to senior executives by IT or business analysts or both. The combination of a fast-paced business environment and limited budgets and resources means that […]
Making Business Intelligence Work in the World of Big, Unstructured Data
by Angela Guess Brian McKenna recently wrote in Computer Weekly, “Irrespective of whether a company wants to boost its customer service efforts, intensify the efficiency of its marketing activities, or increase its competitive edge – in a world in which the customer and customer demands are increasingly becoming the focal point of corporate strategic thinking, […]
Where Traditional Business Intelligence Tools Fall Short
by Angela Guess Sarah Gerweck recently wrote in Information Management, “Traditionally, Business Intelligence leverages only some of the most basic statistical techniques available. BI is still largely using 17th-century statistical techniques: counts, sums, averages and extrema. At most, we might use techniques that were used by Gauss and Galton in the 19th century (e.g., standard […]