Click here to learn more about author Mark Green. Social Media Analytics Outperformed the Pollsters in the Presidential Election By Mark Green, COO of 4C (www.4Cinsights.com) The polls have been proven wrong twice in 2016 – first in the Brexit vote, and more recently in the U.S. Presidential Election, the two most closely watched and […]
The Voice of Data Quality: Neither an Echo nor a Form of Confirmation Bias
Click here to learn more about author Dr. Rahul Razdan. In the aftermath of the U.S. presidential election, and amidst cries about “the day data died,” it is fitting to respond to the purported demise of data and questions about the value of this subject in general. Let me, then, state at the outset that data are […]