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Evolving Software Business Models Require New Approaches to Customer Relationships

Click to learn more about author Nicole Segerer Any healthy relationship requires attention. It relies on thoughtful interactions, openness, and ongoing care. This is also true about the relationship between a software supplier and its customers. When a supplier tends to its relationship with a customer effectively, the chances for long-term success grow. An all-encompassing […]

The Characteristics of Data-Driven Product Management and Development

Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]

Adding the Customer Voice into Product Development with Usage Analytics Data

Click to learn more about author Victor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]