Click to learn more about author Victor DeMarines. How are your customers using your software? How effectively are you capturing revenue? How do you know? Clear insights about how software is being used can help software suppliers and device manufacturers address the common challenges of how to effectively price, deliver, and monetize their products. Usage data […]
Evolving Software Business Models Require New Approaches to Customer Relationships
Click to learn more about author Nicole Segerer Any healthy relationship requires attention. It relies on thoughtful interactions, openness, and ongoing care. This is also true about the relationship between a software supplier and its customers. When a supplier tends to its relationship with a customer effectively, the chances for long-term success grow. An all-encompassing […]
Taking Customer Success Management to the Next Level with Data Analytics
Click to learn more about author Victor DeMarines. The role of the customer success manager is both expanding and transforming and the reason for that shift is ….data. No longer is it enough to simply reduce customer churn. The best customer success managers or customer success data analysts – whatever their actual title may be – […]
The Characteristics of Data-Driven Product Management and Development
Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]
Adding the Customer Voice into Product Development with Usage Analytics Data
Click to learn more about author Victor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]
Software Usage Data and What to Do with It
Click to learn more about author Victor DeMarines. April 13 marks the day of one of the greatest success stories I can think of that began with the unthinkable. The crew of Apollo 13 was completing a routine check when, a day shy of walking on the moon, an oxygen tank exploded on the spacecraft and […]