How Much is Big Data Worth?

by Angela Guess Vipal Monga of The Wall Street Journal recently wrote, “What groceries you buy, what Facebook posts you ‘like’ and how you use GPS in your car: Companies are building their entire businesses around the collection and sale of such data. The problem is that no one really knows what all that information […]

Big Data Insights for Marketing and Technology Teams

by Angela Guess Fatemeh Khatibloo recently wrote for Forbes, “Big data isn’t about exabytes or petabytes. It’s not about velocity. It’s not a project or Hadoop or any other single thing. Big data is a journey that every company must take to close the gap between the data that’s available to them, and the business insights they’re […]

Big Data as a Feature?

by Angela Guess Quentin Hardy of The New York Times reports, “What if big data, that much-proclaimed multibillion-dollar hope of the enterprise software industry, is just a feature of something else? On Wednesday, a company called New Relic announced that its product, used by information technology professionals to monitor the performance of software applications, would also […]

Making Big Data Work for Marketing

by Angela Guess Jim Yu of Search Engine Watch reports, “Marketers didn’t invent the concept of big data. Figuring out what to do with the mounds of data that exist isn’t only the plight of marketers, but also nearly every sector in the world. In fact, humans have been striving to harness data that computers have […]

Is Big Data Overhyped?

by Angela Guess Claire Vanner of CBR Online reports, ” ‘Big Data is just an overhyped buzzword and we will not be talking about it in 3 years’ was a statement pondered by a panel of industry experts, including representatives from SAP and SAS, at Gartner’s 2014 BI Summit in London yesterday. Gartner’s question about the […]

Using Big Data Analytics “The New Way”

by Angela Guess Aimee Chanthadavong of ZDNet reports, “Big data and analytics are the next competitive advantages that businesses will have over their competitors, according to John Hagerty, program director of IBM. Speaking at the Gartner Business Intelligence and Information Management Summit on Tuesday in Sydney, Hagerty said that for a long time, data and analytics […]

How to Repurpose Your Big Data

by Angela Guess Mary Shacklett of Tech Republic recently wrote, “There are two reasons why infusing value into big data is likely to be the next big data push once initial implementations are over. First, enterprises want to see returns from substantial big data investment. Second, unless you can harness your data by producing new value, […]

Igniting the Value of Master Data Management

by Angela Guess Mikael Lyngso of Information Management writes, “Big data is the all the rage and getting tons of press because it allows organizations to create new and compelling data-driven strategies that help them compete, innovate and capture wallet-share. Perhaps fueled in part by the likes of leading database vendors or system integrators looking to […]

Extracting Value from Big Data

by Angela Guess Narendra Mulani of Health Data Management recently wrote, “In the age of big data, the world’s most successful companies will be data-driven enterprises. That is to say, data will be hardwired into their decision-making through automated processes that enable them to move with great speed and agility. To reach this level of […]

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