Tamr Included in Gartner’s Market Guide for Data Preparation

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by Angela Guess

A recent press release states, “Tamr, Inc., the leader in enterprise data unification, has again been included as a Representative Vendor in Gartner’s Market Guide for Data Preparation*. The Market Guide states ‘data preparation — the most time-consuming task in analytics and BI — is evolving from a self-service activity to an enterprise imperative.’ It goes on to note that “the market for data preparation is currently estimated to be around $780 million in software revenue and will continue to grow and experience a healthy 18.5% CAGR (from 2016 through 2021), reaching an estimated value of $1.50 billion by 2021.” Consequently, when combined with Tamr’s other addressable market segments, including data integration, master data management, and data quality, the company is pursuing a growing opportunity in excess of $5 billion.”

The release continues, “As a growing number of industries face digital disruption, companies are seeking to turn their data into a source of competitive advantage through analytics. However, large enterprises in particular are unable to unlock transformative insights from their data because it is trapped in silos scattered across business units, regions, and departments. Traditional IT-centric approaches to data integration have struggled to keep pace with the growing volumes, velocity, and variety of data that are now the norm for most large businesses, creating a pressing need for new approaches. Gartner notes that ‘organizations report that they spend more than 60 percent of their time in data preparation, leaving little time for actual analysis,’ and further projects that ‘by 2020, data preparation tools will be used in more than 50 percent of new data integration efforts for analytics’.”

Read more at Business Wire.

Photo credit: Tamr

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