A recent press release reports, “TIE Kinetix, leading provider of Partner Automation solutions, announced today its FLOW Partner Automation “Spring Release 2019”. With the Spring Release, many new features and capabilities are added to the FLOW platform to further optimize and personalize the partner and supplier journey. In the increasingly complex B2B environment, trading and channel partners strongly benefit from a better collaboration and integration with their business partners. With the FLOW Platform, TIE Kinetix enables their customers to easily manage their increasingly complex partner channels and achieve 100% digitalization in doing business with and through partners of any size. The Spring Release adds advanced application of Artificial Intelligence (AI) to drive a personalized user experience and offers a strongly improved workflow, business process optimization along with activity, data and business rules triggered actionable individualized notifications.”

The release continues, “With 75% of world trade flowing indirectly, vendors and/or brands are starting to invest in their indirect channels and partnerships. According to ‘The Forrester Wave™: Partner Relationship Management, Q4 2018,’ there is an increased need for personalization and scalability. Jay McBain, Principal Analyst, Channel Partnerships & Alliances, explains in his November 2018 Forrester blog post, ‘Partner Relationship Management (PRM) Comes Of Age’: ‘Due to the growing number and types of partners, managing a channel [partner] program today has become less of a linear approach and more on-demand with automated workflows, personalization, customization, and scalability’.”

Read more at Business Wire.

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