Twitter to Create In-House Data Analytics Team

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Twitterby Angela Guess

Ingrid Lunden recently wrote for Tech Crunch, “In the push for more revenue growth, Twitter has been building up its business in areas like advertising and commerce, but a move made late Friday night points to another area where the company is setting its sights: big data analytics. Twitter announced that it will be terminating agreements with third parties for reselling firehose data — the unfiltered, full stream of Tweets and all related metadata that goes along with them. Instead, it will use its own in-house big data analytics team, which it developed around its acquisition of Gnip in 2014, to seek to build direct relationships with the data companies, brands and others that use Twitter data to measure consumer sentiment, market trends and other moving targets that can be better understood by tracking online conversations — a transition it says it hopes to have completed by mid-August.”

Lunden goes on, “DataSift, the biggest company to be affected by Twitter’s move, services thousands of businesses who in turn serve thousands more. Unsurprisingly it moved quickly to post its own reaction to the termination and its own determination to push ahead in its own business. NTT Data, which deals only in Japanese Tweets, is still listed as a Twitter firehose partner at the time of writing, but Twitter has confirmed to me that NTT is also affected by Friday’s announcement. This is both a very unsurprising and sudden move, from the looks of it. Talking to Nick Halstead, the CEO and founder of DataSift, he said that his company was ‘blindsided’ by Twitter’s announcement, which it made without any warning to DataSift. He said that before this, the pair had been discussing a renewal of the deal. And while DataSift recently added Facebook — Twitter’s big social advertising competitor — as a firehose partner, it didn’t appear that this would impact those discussions.”

Read more here.

photo credit: Twitter

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