Webinar: Unlocking Business Value through Data Modeling and Data Architecture (Part I of II)

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To view just the slides from this presentation, click HERE.

About the Presentation

When asked why they are modeling data, many in the practice answer: “Because that is what must be done.”  However, a better approach to this question is to speak in terms that are understood in the executive suite – money!  All of our organizations are faced with various organizational challenges that require analysis.  Building new systems is just one example.  This webinar describes the use of data modeling as a basic analysis method (one of many that good analysts should keep in their “toolbox.”)  I will demonstrate various uses of data modeling to inform, clarify, understand, and resolve aspects of a variety of business problems.  As opposed to showing how to data model, I will show you how to use data modeling to solve business problems.  The goal is for you to be able to envision a number of uses for data modeling that will raise the perceived utility of this analysis method in the eyes of the business.

Learning objectives include:

  • Understanding how to contribute to organizational challenges beyond traditional data modeling
  • Really understanding the fundamental difference between “definition” and “purpose”
  • Guiding analyses through data analysis (Hubbard chapter 7)
  • Using data modeling in conjunction with architecture/engineering techniques

About the Speaker

Peter Aiken is an award-winning, internationally recognized thought leader in the area of organizational data management, architecture, and engineering. As a practicing data manager, consultant, author and researcher, he has been actively performing and studying these areas for more than 30 years. His sixth book is titled XML in Data Management. He has held leadership positions with the US Department of Defense and consulted with more than 50 organizations in 20 different counties. Dr. Aiken’s achievements have resulted in recognition in Outstanding Intellectuals of the 21st Century and bibliographic entries in Who’s Who of Emerging Leaders in America, Who’s Who in Science and Engineering, and other recognitions. His entertaining but clear and concise insights make him a sought after speaker, lecturer and consultant. He is an Associate Professor in Virginia Commonwealth University’s Information Systems Department and the Founding Director of


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