When a business considers the implementation of an analytics solution, it may be focused on choosing the easiest, most flexible solution to encourage its users to make analytics part of the process and to incorporate it into everyday tasks to achieve better results. When a business offers embedded BI tools with integration APIs, it provides the easiest, most intuitive access a user could want.
Gartner technology research firm predicts that by 2024, “75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance.” With so much data in so many locations, the choice of an augmented analytics solution suitable for business users must also incorporate seamless access and tools and features designed to encourage adoption. If the data exists in too many locations, if it isn’t integrated and served to the user in a way that is easy for them to understand and leverage, there is little chance they will adopt the tools. Users might see the possible benefits of analytics and fact-based decision-making, but they will not want to waste their time gathering and preparing data from disparate locations and data hubs or using tools that are difficult to manage.
When it comes to ease of use, the analytical techniques and access to those techniques are important. Yes! But, it is equally important to offer these tools in a familiar environment and in a way that makes it fast and easy to get the job done. With embedded BI tools, business users can say yes to all of the following questions.
I Know How to Navigate
Embedded BI with integration APIs allows users easy access in a single sign-on environment. Users sign on to a familiar business application, enterprise app, or website and enjoy a complete set of business intelligence and augmented analytics tools they can use to gather data from within that familiar application or system. They know how to navigate through the application and can use the BI tools to execute deep dive capabilities, share data, and make decisions without coming up against data silos and a plethora of analytical applications into which they must load data. It’s all there, within the application they already know.
I Know and Can Leverage the Data
With embedded BI, business users can easily find the data within the application, system, or solution and use that data to take the next step. They do not have to learn a new solution or be trained on complex analytical tools to gather and use the data they need. By taking advantage of these familiar enterprise applications and solutions, the business can build on the foundation of existing technology and tools without having to start from scratch and train users on complicated data structures and tools.
I Can See How Embedded BI Will Help Me
When a business combines familiar business applications, websites, and solutions with easy-to-use augmented analytics accessible from within the business application, it allows users to get beyond the “what’s in it for me” phase of introducing a new solution and to understand and accept that augmented analytics can, in fact, help them do their job better, faster, and more efficiently. With intuitive, integrated dashboards, KPIs, natural language processing (NLP) search capability and clear, concise graphs, cross-tab and tabular displays and reports, users can easily see the value in BI tools and analytics and embrace these tools willingly.