WibiData Develops First Commercial Experiment Framework for Rapid Optimization of Machine Learning in Hadoop

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wdby Angela Guess

A new article out of the company reports, “WibiData, a leader in personalization software, today announced Experiments by Wibi, the first commercial experiment framework to capitalize on the processing power enabled by machine learning in Hadoop. Experiments by Wibi reduces the time to modify and implement personalization models from months to minutes, creating unique and contextual customer experiences.”

Rob Seaman, VP of Product at WibiData commented, “Digital marketers have been trying to deliver real-time personalized customer experiences for some time now… But existing commercial and custom-built solutions have fallen short in their attempts to ‘personalize’ customer experiences by using a subset of customer information and ignoring the most recent data – which is actually the most important – in their analyses and predictions. It’s now possible for them to embrace real-time, live experimentation to get to the personalized experiences they covet.”

The article adds, “For the first time, retailers can create individualized customer experiences in real time by executing machine-learning experiments that analyze all their current customer information without any data preparation. As an extension of the WibiRetail platform, Experiments by Wibi provides a common interface for digital marketers, merchandisers and analysts to collaboratively customize and test models and rules on the fly without interrupting the customer experience or engaging engineering resources.”

Read more here.

photo credit: WibiData

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