by Angela Guess
A recent article out of the company reports, “Xplenty, the big data integration platform that makes it easy to process more data more quickly, today announced integrations with Google Analytics and Google AdWords. With the new integrations, Xplenty users can now blend and prepare data from both products with additional data sources, creating a 360-degree view of their overall business performance. Users can also execute custom formulas across the aggregate datasets in-platform, shortening ‘time-to-insight’ and delivering processed, ‘analytics-ready’ data to any leading database for analytics.”
The article goes on, “Today, data integration and processing is slow and cumbersome, with most data scientists and business intelligence professionals spending up to 80 percent of their time preparing raw data for analytics. Xplenty streamlines every aspect of data integration, reducing time spent and allowing businesses to focus on insight over preparation. Available on the cloud, and accessible to every company, Xplenty is completely scalable across an organization, ensuring big data insight without having to invest in hardware, software, or related personnel. By launching integrations for Google Analytics and Google AdWords, Xplenty enables their users to more effectively process all possible datasets, accelerating the time it takes to deploy data analytics and take advantage of any data opportunity that drives customer insight, efficiency and, ultimately, revenue.”
photo credit: Xplenty
