Yolink’s New PlugIn Aims To Make WordPress Search Better

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WordPress is the most popular CMS on the planet (1 million downloads a week)– but what isn’t as popular is its native Search function, with limitations that include results being sorted by date rather than relevance and few if any advanced search options. Filling in the gap for many WordPress blogs have been options such as Google Custom Search, which improves relevancy of returns based on the original keyword search, but also delivers ads – a feature that isn’t without advantages but also may not be appropriate for the tone of a site.

Tigerlogic, which last year reset its yolink business to focus on search API territory, now has built in conjunction with WordPress hosting outfitWPEngine a search product specifically for the WordPress platform based on its API.

yolink is a link searching technology that digs into structured or unstructured links, interprets the semantics of the content behind those links for contextual resurfacing of it, and presents results to users in their full context. With yolink Search for WordPress, web site content is reindexed so that results appear by relevancy, with multi-color-highlighted keywords so that users can quickly identify the information they’ve been searching for, launch a preview window by clicking on a highlighted paragraph, and leverage location-pinning to get to the exact point in the full article they want to go to.

It also enables, specific to the search results, saving, sharing via social bookmarking integrations, and repurposing the data, as well as integration with Google Docs. The list of integrations runs from Facebook, for sharing rich text snippets with friends, to Twitter share with tweeples, to emailing passages directly from Hotmail or Gmail, to creating bibliographies while conducting research with EasyBib.

The goal was to make it simple and easy to install and use, says Joseph Pagliocco, Business Development Manager at TigerLogic. Drupal and Joomla search modules also are on the roadmap, but WordPress was the right place to start, he says. “We estimate there are probably 30 or so million WordPress sites out there already based on download numbers. Of those we estimate 6 to 10 million have enough content to require a search solution,” he says.

Some of those sites have turned off native WordPress search because of its ineffectiveness, the company says. “Blogs monetize searches by clicks and a lot turn off the searching because it’s so bad,” says Nghia Le, Senior Software Architect. “We want to change the way blogs and data are returned to the user… give entries not only for the current blog but for any other blogs [site owners] want to add to the corpus. Then the user can click on related posts for that blog entry and that generates more clicks for more site traffic.”

Yolink for WordPress will be free for individual blogs and pricing will start at $5 month for business blogs. Other recent developments for yolink include the December release of PostPost, a social newspaper enhanced by its technology. Users log in with their Facebook information and it redisplays all the content shared to their Facebook news feeds – all the links, articles, videos, images, and lays it out in a newspaper format that updates in real time.

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