Brian Wool, Vice President of Brand Sales at Resonate
Brian Wool is vice president of brand sales at Resonate, a pioneer in AI-driven data and intelligence, delivering proprietary, privacy-safe consumer data for insights, analysis, and activation. The Resonate data set includes more than 14,000 rich, relevant, real-time data points that holistically describe more than 230 million U.S. individuals. Resonate data is delivered through data append, the easy-to-use Resonate Ignite platform or through the highly rated Resonate Managed Media Services. Hundreds of companies use Resonate to drive more effective marketing strategy and execution fueled by a more comprehensive understanding of their audience that extends beyond traditional demographics, psychographics, and behavioral data to uncover why people choose, buy, or support certain brands, products, or causes.
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