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Jennifer Zaino

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Jennifer Zaino is a New York-based freelance writer specializing in business and technology journalism. She has been an executive editor at leading technology publications, including InformationWeek, where she spearheaded an award-winning news section, and Network Computing, where she helped develop online content strategies including review exclusives and analyst reports. Her freelance credentials include being a regular contributor of original content to The Semantic Web Blog; acting as a contributing writer to RFID Journal;  and serving as executive editor at the Smart Architect Smart Enterprise Exchange group. Her work also has appeared in publications and on web sites including EdTech (K-12 and Higher Ed), Ingram Micro Channel Advisor, The CMO Site, and Federal Computer Week.


  • I’m glad to see Saffron getting some coverage, but this reads like an advertorial rather than an article on cognitive computing. In particular, you start off by mentioning IBM Watson, then allow the CPO of Saffron to mischaracterize the way Watson works as he touts their approach. Watson does not “sit atop a base of user-entered facts” or try to “find the best match from its facts base” and he should know better. This is either ignorance or an intentional misrepresentation, either is unacceptable.

    I’ve interviewed executives from Saffron and the Watson Group (disclosure: IBM is a client of mine). My thoughts on Watson and my interviews with Watson users are public on my YouTube channel, and when Saffron makes its users available for comment I’ll be happy to interview them, too. Each approach has it’s benefits. Let’s focus on what each one actually does, rather than making misleading claims about the competition. That’s no way to educate the public about cognitive computing.