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CDO Slides: The Difference Between Business Sponsored and Business Led

By   /  January 11, 2016  /  No Comments

To view the On Demand recording of this presentation, click HERE>>

CDO Vision Webinar Series
About the Webinar

Is sponsorship the same as leading? It is a proven fact that strong sponsorship is crucial for the success of any transformation in an organization, and EIM and DG is no different. 21st century business demand are urging organizations in a different direction, and moving EIM and DG away from just being sponsored to being led by the business. The CDO is one of many examples.

During this webinar John and Kelle will cover the trend of making EIM and DG intrinsic to business models, and cover the steps that need to occur to move from a sponsorship model to a leadership model for DG and EIM. Sign up to find out how to reinforce the sustainability of your EIM or DG program.

This webinar will cover:

  • The difference between business sponsored and business led
  • A series of activities to pivot from a sponsorship to leadership model
  • An example scenario of moving from sponsored to led

About the Speakers

Kelle O’Neal

Founder & CEO, First San Francisco Partners

kelleONeal142x142.jpgHaving worked with the software and systems providers key to the formulation of Master Data Management (MDM), Kelle O’Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance and advice on the intricacies of implementing MDM solutions, she founded First San Francisco Partners (FSFP) in early 2007. Under her leadership, FSFP immediately established a reputation as the first‐call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance. Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. She has worked at the executive level in the US, Europe and Asia. Kelle’s strong background in customer relationship management, enterprise software and systems integration enables her to provide expert counsel to any organization seeking to execute an EIM, MDM or Data Governance project. Kelle earned her BA from Duke Universi ty and holds an MBA from the University of Chicago, Booth School of Business.

John Ladley

President and Chief Delivery Officer

John Ladley.jpgJohn Ladley is a business technology thought leader and recognized authority in all aspects of Enterprise Information Management (EIM) with 30 years’ experience in planning, project management, improving IT organizations and successful implementation of information systems. Prior to joining First San Francisco Partners in 2015, John was CEO and President of IMCue Solutions, a consultancy he founded in 2007. At IMCue, John led a team focused on improving a client’s business results through business intelligence, information management and data governance. John is widely published, co-authoring a well-known data warehouse methodology and a trademarked process for data strategy planning. His books, Making EIM Work for Business – A Guide to Understanding Information as an Asset and Data Governance – How to Design, Deploy and Sustain a Effective Data Governance Program, are recognized as authoritative sources in the EIM field. John frequently writes and speaks on a variety of technology and EIM topics. His information management experience is balanced between strategic technology planning, project management and practical application of technology to business problems.

This presentation is brought to you in partnership with:

First San Francisco Partners Logo

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