Mind the Gap: Architecting Santa’s List – The Naughty-Nice Database

Mark Cooper

Mark Cooper, Founder and Principal at The Data Brains

Dr. Mark Cooper, founder and principal at The Data Brains, has nearly 30 years of experience in data and analytics, most recently as technical director at FedEx Services with a primary focus on enterprise data architecture and analytics. His passion is driving business action through the use of data. Mark began his career as a data warehouse developer and later transitioned to enterprise architect. His contributions and innovations have been recognized with the highest individual and corporate team awards, industry awards, and a U.S. patent. He has presented at conferences around the world, published four books, and served as technical editor on two others. Mark earned his B.S. from Duke University in Computer Science and Chemistry, and his M.S. and Ph.D. in Computer Science from UCLA where his concentration was Artificial Intelligence.