NPI Plus MDM Yields Omnichannel Success

Click to learn more about author Bruck Assefa. New product development and introduction requires the collaborative participation of different departments, often working in parallel. New product introductions (NPI) often represent a make-or-break opportunity for manufacturers and brands, especially in younger companies. Yet the statistics on NPI success are daunting — recent studies from LNS Research highlight […]

Myths and Facts about Master Data Management

Click to learn more about author Bruck Assefa. Throughout my years in this industry, I’ve had the pleasure of educating organizations about the in’s and out’s of Master Data Management (MDM) solutions. In my discussions about the industry, use cases and technologies, a few things stood out to me as regular misconceptions and potential pitfalls. Most […]

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