Author

Dave Kelly

Dave Kelly, CEO and Founder, AnalyticsIQ

Dave Kelly is the CEO and founder of AnalyticsIQ. He is an alumnus of the University of North Florida and earned his MBA from Georgia Tech. Founded in 2007 and based in Atlanta, AnalyticsIQ is vastly made up of data scientists, analysts, researchers, and cognitive psychologists with over 100 years of collective analytical experience. AnalyticsIQ is the first data company to consistently blend cognitive psychology with Data Science to understand the heart of individuals and their motivations – both as consumers and as professionals. By linking an individual’s consumer profile at home to their professional profile at work, AnalyticsIQ strives to help companies know their customers and prospects like they know their friends, and its mission is for data to fuel every brand experience. AnalyticsIQ’s data consistently outperforms other data providers, and the company’s flexible approach means that they will do whatever it takes to work with clients to solve the challenges they may be facing.

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Content by Dave

The Important Role of Cognitive Science in Marketing Data Creation

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