Author

Harriet Durnford-Smith

Harriet Durnford-Smith, CMO at Adverity

Harriet Durnford-Smith is the chief marketing officer at Adverity. She is responsible for global marketing strategy and execution, lives and loves the cutting edge of growth marketing ensuring that marketing continues to be a predictable driver of revenue growth and brand recognition. Before Adverity, Harriet held multiple senior marketing roles in growth-stage SMEs, as well as professional services and b2b marketing agencies. She is a member of the International Coaching Federation as a qualified business and personal coach.

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Content by Harriet

How GenAI Bridges the Data Gap Between CMOs and CFOs

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