Marinela Profi, a leading expert in the field of artificial intelligence, brings a wealth of experience at the intersection of data science, artificial intelligence, and marketing strategy. In her role as the Global AI & GenAI Market Strategy Lead at SAS, she has been instrumental in crafting global marketing strategies for cutting-edge solutions in both machine learning and generative AI. She helps organizations worldwide leverage ethical and trustworthy AI technologies to drive innovation, enhance productivity, and achieve significant operational efficiencies.