Click here to learn more about author Dr. Rahul Razdan. In the aftermath of the U.S. presidential election, and amidst cries about “the day data died,” it is fitting to respond to the purported demise of data and questions about the value of this subject in general. Let me, then, state at the outset that data are […]
Can Data Science and Big Data Improve Design?
Click here to learn more about author Dr. Rahul Razdan. A question for Designers and Data Scientists alike: Can members of the latter empower representatives of the former? Which is to say, can design – a discipline dependent on the artistic ability and the qualitative skills of a given person – become better and more […]
Big Data as the Key: From Sophisticated Coding to Soaring Prose
Click here to learn more about author Dr. Rahul Razdan. There are two ways to become a better writer, requiring every would-be scribe to read (and read often and expansively) and write with the regularity necessary to tighten, intensify and beautify one’s prose. But Big Data now offers a third option to writing with the […]
Big Data: The Key to Big and Successful Marketing
Click here to learn more about author Dr. Rahul Razdan. Some words about Big Data: It is irrelevant without big marketing, the kind of outreach responsible for connecting with consumers, resonating with listeners or viewers, and echoing throughout the auditorium or arena for an audience of interested attendees. For Big Data is like a map […]
Converting Big Data Into Conversational Gold
Click here too learn more about Dr. Rahul Razdan. If data is a form of language – if all those ones and zeroes constitute a way of communication, then translating those figures into something intelligible for a mass audience should be the end-result of this phenomenon we call Big Data. It should be the culmination – no, […]
Big Data Meets the Hospitality Industry: A Revolution in Marketing and Communications
Click here to learn more about Dr. Rahul Razdan. Perhaps the industry most awash in data is the one few people would imagine as so dependent on interpreting – and applying – that collection of ones and zeroes into actionable intelligence. I refer to the hospitality industry – including hoteliers and their respective executives – […]
Democratizing Big Data: Expanding Knowledge and Empowering Entrepreneurs
Learn more about Dr. Rahul Razdan. For all the talk about Big Data, and despite the multitude of conflicting definitions about this term, there is nonetheless a movement underway to “democratize” this issue; to automate and analyze information for small to medium-sized companies, thereby enabling these businesses to be more responsive to the needs of consumers […]