Author

Saurabh Yadav

Saurabh Yadav, Associate Vice President of Digital Analytics, The Smart Cube

Saurabh Yadav currently leads the digital analytics practice at The Smart Cube. He is an analytics professional with more than 12 years of experience. His projects include large-scale digital analytics implementation, digital transformation, and customer experience operations. Having acquired an engineering degree, Saurabh is currently pursuing an ex-MBA from the Faculty of Management Studies, Delhi. He has worked in multiple sectors, including as BFSI, retail, consumer products, e-commerce, telecom, media and entertainment, travel (airline), and life sciences. Saurabh’s prior positions include roles at Infosys Technology, Expedia Inc., Ernst & Young, Omnicom Media, and Wunderman Thompson.

Content by Saurabh

Why Digital Analytics Is So Important Today – and Three Real-World Practical Use Cases

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