Those who use your software found it, love it, and want to use it. Unfortunately, some people use your software without paying for it. Software piracy – the use of software that’s been configured or tampered with to remove or bypass license enforcement – happens. So does overuse (use of software exceeding the limits of the […]
SaaS and Subscription: Complements, Not Synonyms
Two current trends in software go hand in hand but aren’t the same: software-as-a-service (SaaS) and subscription. SaaS refers to how the software is deployed and delivered to the end customer, while subscription refers to how that software is monetized. All too often, however, these two concepts are conflated. Let’s take a look at how they differ and […]
Software Usage Data: Efficient Collection for Actionable Insights
Click to learn more about author Victor DeMarines. How are your customers using your software? How effectively are you capturing revenue? How do you know? Clear insights about how software is being used can help software suppliers and device manufacturers address the common challenges of how to effectively price, deliver, and monetize their products. Usage data […]
Converting Pirates to Paying Customers: Layered Software License Compliance
Click to learn more about author Victor DeMarines. Revenue leakage is detrimental to any business, even in the best of times. During challenging market conditions, as seen today when companies of all types are adjusting to the impact of the COVID-19 pandemic, shoring up that outflow is particularly important. Within the commercial software industry, piracy and […]
Data Ownership: Balancing Privacy and Protection with Legitimate Business Goals
Click to learn more about author Victor DeMarines. Data is the heartbeat that determines the success or failure of software. It pinpoints patterns of usage and enables developers to fine-tune or make wholesale changes to a product. But data isn’t a restriction-free asset. With GDPR and other data privacy and protection regulations tightly governing the use […]
Taking Customer Success Management to the Next Level with Data Analytics
Click to learn more about author Victor DeMarines. The role of the customer success manager is both expanding and transforming and the reason for that shift is ….data. No longer is it enough to simply reduce customer churn. The best customer success managers or customer success data analysts – whatever their actual title may be – […]
Visualizing Data for Insight into the Customer Journey
Click to learn more about author Victor DeMarines. Skills related to User Experience (UX) design are high in demand. They are among the top 10 in-demand skills in 2019 ranked by a LinkedIn study, and finding qualified UX designers is tied with finding software engineers in terms of hiring priorities, according to a recent Adobe study. […]
The Characteristics of Data-Driven Product Management and Development
Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]
Adding the Customer Voice into Product Development with Usage Analytics Data
Click to learn more about author Victor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]
How to Implement Data-Driven Personalization Strategies in Today’s GDPR World
Click to learn more about author Victor DeMarines. At the beginning of the New Year we asked if DATAVERSITY readers where ready for GDPR, and now that regulations are in place, we’re wondering what are the realities and strategies of the GDPR world today. News that more than 1,000 US newspapers are blocking readers from the […]