Click to learn more about author Victor DeMarines. The role of the customer success manager is both expanding and transforming and the reason for that shift is ….data. No longer is it enough to simply reduce customer churn. The best customer success managers or customer success data analysts – whatever their actual title may be – […]
Visualizing Data for Insight into the Customer Journey
Click to learn more about author Victor DeMarines. Skills related to User Experience (UX) design are high in demand. They are among the top 10 in-demand skills in 2019 ranked by a LinkedIn study, and finding qualified UX designers is tied with finding software engineers in terms of hiring priorities, according to a recent Adobe study. […]
The Characteristics of Data-Driven Product Management and Development
Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]
Adding the Customer Voice into Product Development with Usage Analytics Data
Click to learn more about author Victor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]
How to Implement Data-Driven Personalization Strategies in Today’s GDPR World
Click to learn more about author Victor DeMarines. At the beginning of the New Year we asked if DATAVERSITY readers where ready for GDPR, and now that regulations are in place, we’re wondering what are the realities and strategies of the GDPR world today. News that more than 1,000 US newspapers are blocking readers from the […]
How On-Premise Software Vendors Can Drive Renewal and Upsell with Usage Data
Click to learn more about author Victor DeMarines. “It’s time to start viewing upsells as a retention strategy.” It’s a piece of advice marketing guru Neil Patel shared on his blog, in talking about the power of the SaaS upsell. Retention is the number one strategy for profitability, he writes, and in that light, upselling is […]
Software Usage Data and What to Do with It
Click to learn more about author Victor DeMarines. April 13 marks the day of one of the greatest success stories I can think of that began with the unthinkable. The crew of Apollo 13 was completing a routine check when, a day shy of walking on the moon, an oxygen tank exploded on the spacecraft and […]
Bring Your Own Data: Exploring a Cure for Software Licensing Compliance Ills
Click to learn more about author Victor DeMarines. Every time I travel through an airport or workout at Harvard Stadium, I am reminded of the phenomenon that is Fitbit. Perhaps the only thing capable of competing for attention that people reserve for their smartphones is the desire to sneak a peek at how many steps they’ve […]
Are You Ready for GDPR?
Click to learn more about author Victor DeMarines. As the May 25, 2018 deadline for the General Data Protection Act (GDPR) regulations inches closer, there isn’t a compliance officer on the planet who isn’t consumed with making sure every asset is covered. With the networked, global nature of our economy, the act is likely to touch […]
Implementing Compliance Intelligence to Combat Piracy
Click to learn more about author Victor DeMarines. It’s a complex time to be a compliance manager. You must combat the speed and sophistication of hackers who are so good, cracked versions of software often appear to be legitimate ones to unwitting customers in search of a discount. At the same time, you must ensure entitlements […]