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Webinar

The Master Data Management Dilemma: To Buy or Build, That Is the Question: Benchmark Completed

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About the Webinar

The discipline of master data management (MDM) becomes even more critical and complex within a modern data environment. Without robust MDM, organizations risk falling into “scaled chaos” or creating an “over-engineered data silo” due to duplicated, inconsistent, or poorly controlled master data. McKnight’s benchmark study explored the time, effort, and financial implications of building MDM capabilities within fabric using a DIY approach versus leveraging a purpose-built MDM platform. This webinar will evaluate four scenarios (proof of concept, scaled chaos, over-engineered data silo, and enterprise-scale MDM) across various project sizes.

The analysis reveals that tools deliver significant cost and time advantages over DIY solutions. Projects show a total cost of ownership (TCO) that is 50% to 75% lower over three years compared to DIY. Tools also dramatically accelerate time-to-value and result in an overall effort reduction of 77%, with significant savings in areas like entity resolution (81%), data stewardship UI (80%), and workflows (71%). This indicates that while DIY may suffice for small proof of concept projects, MDM platforms are essential for achieving enterprise-scale data quality, governance, and scalability, ultimately making the data vision real.

Our Partners

About the Speakers

William McKnight
William McKnight President, McKnight Consulting Group

William McKnight has advised many of the world’s best-known organizations. His strategies form the information management plan for leading companies in numerous industries. He is a prolific author and a popular keynote speaker and trainer. He has performed dozens of benchmarks on leading database, data lake, streaming, and data integration products. William is the #1 global influencer in data warehousing and master data management, and he leads McKnight Consulting Group, which has twice placed on the Inc. 5000 list.

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