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AdSense Turns 10, Looks to Future of Advertising

By   /  June 20, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Megan Garber of The Atlantic reports, “On June 18, 2003, Google made an announcement. Following the successful launch of AdWords, the firm was going to extend its search-based ad program with a new service that would allow web publishers to serve ads themselves.”

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Big Data For Lean Startups, Or, A Poor Man's Watson

By   /  January 18, 2012  /  Big Data News, Articles, & Education, Data Articles | Data Science, Business Intelligence, & More  /  No Comments

What do big companies have that most emerging businesses don’t have to help them get value from Big Data? Well, to start with, there’s lots of money and a ton of technology resources. Never fear. At the upcoming Semantic Tech & Business conference in Berlin, Christopher Testa, CTO of startup WhiteBox Inc., plans to give […]

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Healthline Partners with Drugs.com to Sell Semantic Advertising

By   /  January 6, 2012  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Mark Walsh reports that Healthline Networks has made a deal with Drugs.com to sell targeted advertising on the site exclusively.

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Introducing Atosho

By   /  August 24, 2011  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Atosho has stepped onto the semantic advertising scene with a new ecommerce tool “which allows web users to buy products via a sophisticated web banner or widget.”

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Taking Concept-Based Advertising To Mobile Platforms

By   /  August 10, 2011  /  Data Articles | Data Science, Business Intelligence, & More  /  No Comments

If the future of web content is mobile, so too then goes the future of advertising. Mobile ad network Mobile Theory and ad technology company NetSeer want to be there for that future. The two have teamed up with the goal of mobilizing NetSeer’s concept-based advertising, which uses algorithms to pinpoint relevant and related concepts based […]

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