Most industries have seen tremendous change due to the pandemic over the past two years, which has brought new and ever-evolving data that businesses need to make sense of. With that, data analytics tools have become more imperative than ever, as they can help organizations analyze changing business patterns as well as offer insightful visibility […]
Data Democratization: Think of It as Home Renovation
The focus of this article is on data democratization within the business enterprise, but the concepts and approaches involved in implementing this type of initiative are worth considering for any kind of major change within an organization. When thinking about business environments – how they are established and how they evolve – it is often […]
Artificial Intelligence and Machine Learning Trends in 2022
This article will cover the artificial intelligence (AI) and machine learning (ML) trends forecasted for the business landscape in 2022, but readers need to keep in mind that businesses are still contending with the pandemic, as well as labor shortages, economic crisis, and many other problematic factors. While some businesses worldwide have certainly come out […]
2021 DATAVERSITY Top 20
As 2021 draws to a close, we here at DATAVERSITY HQ want to take some time to reflect on the highlights (and lowlights) of this year. What kinds of content made you jump for joy? Which Data Management topics most helped data people succeed in and advance their careers? With in-person events on hold for […]
Don’t Just Let It Go: Protecting Your Data This Holiday Season
In 2014, my daughter was 10 and was deep in the throes of Frozen-mania. A certain song became seared in all our brains. Disney’s billion-dollar juggernaut consumed every waking moment, and my daughter wanted an Elsa doll to share the experience with. It turned out that she was not unique in her interest, and Frozen merchandise was sold out […]
CDOs Can Lead Their Organizations in the Successful – and Ethical – Use of Data
Data plays a central role in digital transformation. In fact, it’s been referred to as the currency of modern, digital business. Without data, companies lack a true understanding of their customers, markets, trends, and even their own products and employees. While most organizations likely appreciate the value of their data, many struggle with figuring out […]
Business Intelligence and Analytics Trends in 2022
The industry giants – Microsoft, Google, IBM, Amazon, and Oracle – are still leading in the global analytics market shares. Microsoft, Amazon, and Oracle are additionally outperforming the market for all other vendors. However, it’s interesting to note that the battle among the top analytics vendors is not over “sophisticated algorithms,” but over Data Quality. […]
Data Management Platform vs. Customer Data Platform
A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
Digital Transformation Strategy
A digital transformation strategy has been frequently defined as a detailed roadmap for using digital processes to enhance business outcomes across different functions of an enterprise. Data and digital technologies drive this strategy. One thing to note is that the marketing function plays a critical role in shaping the broad business goals and objectives of […]
IT Careers: 3 Top Skills to Learn This Winter
During the pandemic, we have seen an enormous shift in the way businesses are conducting their operations, especially in the IT department. As digital transformation transpired practically overnight, IT teams became even more crucial to an organization’s success. Remote work is not going away anytime soon, and companies need to rethink the skills they want and expect […]