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PubMatic Launches Industry-First Analytics Featuring Real-Time Reporting and Natural Language Processing

By   /  November 3, 2014  /  Business Intelligence News, Articles, & Education, Data Education  /  No Comments

PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of PubMatic Analytics, a first and now best in class solution that allows publishers and media buyers to make informed real-time business decisions.

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The Financial Times Opens Up a Semantic Advertising Format

By   /  December 12, 2013  /  Uncategorized  /  No Comments

Lara O’Reilly of Marketing Week reports, “The publisher first started trialling ‘FT Smart Match’ in 2011.”

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Twitter Expands Its Ad Tool for TV Marketers

By   /  July 26, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Douglas MacMillan of Bloomberg recently wrote, “Twitter Inc., the microblogging site, expanded a service that lets advertisers direct promotions to viewers who tweet about shows they’re watching on television.”

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