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The Native Advertising Approach, Designed With The Semantics Of Content In Mind

By   /  November 16, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

Advertising platform C.A.S.T. wants to attract premium publishers interested in the concept of native advertising, and also interested in leveraging its possibilities through contextual and categorical targeting, among other means. The company, which has been offering its advertising technology to its strategic partners for the last couple of years, now is bringing the platform to […]

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Thomson Reuters OpenCalais Sees Commercial Adoption For Media Monitoring, Search Engine Optimization, Reader Engagement, Corporate Governance and More

By   /  June 24, 2010  /  Uncategorized  /  No Comments

Pioneering Partners Include Moreover Technologies, Morris Communications, Magus Ltd. and Prefix Technologies

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Panel: Publishers – SemTech 2009 Video

By   /  July 10, 2009  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

MODERATOR:
Greg Stuart, gregstuart.com

PANELISTS:
Keith DeWeese, Tribune Company-Tribune Interactive
Evan Sandhaus, New York Times Company
Paul Berry, HuffingtonPost.com
Jim Stanley, CBS Interactive – Technology & News
Michael S. Dunn, Hearst Interactive Media

 

This discussion features representatives from major media companies who are seriously investigating or presently using semantic technologies in their sites. The conversation will focus on the business and operational benefits of using semantic technologies in publishing and media sites.

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Thomson Reuters OpenCalais Service Adopted by the Huffington Post, Dailyme and Associated Newspapers’ Mail Online

By   /  June 16, 2009  /  Uncategorized  /  No Comments

Pioneering Publishers Tap Semantic Web Service to Speed Editorial Processes, Improve the Reader Experience and Extend Their Reach Across the New Content Economy

New OpenCalais ‘Archive Express’ Service Debuts to Help Other Publishers Get Started; Free Service Tags Large Content Archives in 24 Hours

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