Tag Archive for content intelligence

Smarten Up Your Content

by Jennifer Zaino What’s your content smarts? Chances are they’re not as strong as you’d like them to be. Research this month from MindMetre Research shows that 89 percent of organizations believe they need to gain greater insight into their growing volumes of unstructured data to improve their commercial advantages and gain a competitive edge.…

Is Content Intelligence the New Business Intelligence?

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Executive Summary

The adage "content is king" has never been truer than it is today. Companies across the board are rapidly evolving their services to provide their customers with even more value in the face of the economic meltdown. With its near unlimited capacity and zero-cost of publishing, the Internet has grown astronomically. In 2006, it was estimated that the Internet encompassed 70 million blogs and 150 million Web sites (three million times the information size of all books ever written), and is currently growing by ten thousand pages per hour. What’s particularly interesting is that it’s not just traditional publishing companies that have to find ways to compete with the explosion of information – companies ranging from pharmaceutical developers to mortgage companies are exploring ways to create new information services by tapping the immense amount of information available on the Internet today. However, creating these new information services can be extraordinarily time consuming and expensive without the help of semantic technologies.