by Angela Guess Dan Patterson writes in TechRepublic, “Big data is one of the most powerful forces in the 2016 presidential race. In search of likely voters, campaigns focus on specific slices of information, frequently targeting everything from regional demographic stats to personal voting history. Similar to how advertising and marketing agencies use data to […]
OpenText Releases New Election Tracker Tool
by Angela Guess Ron Miller reports in TechCrunch, “After months of debates, social media chatter, outrage and craziness, the presidential primary season finally opens today with the Iowa caucuses. In response to that milestone, OpenText announced it was releasing a new tool to help voters track news around the elections and parse it by candidate […]