Tag Archive for Federated Media

Federated Media Uses Aerospike’s NoSQL Database to Power Third Largest Ad Network


by Angela Guess Federated Media and Aerospike report, “Competing for attention on the content-saturated Web is no small task, particularly for independent publishers without the expansive resources of large media companies and major service platforms. Federated Media Publishing, which provides advertising services, audience analytics, and reader engagement tools to more than 145,000 sites, is helping…

Conversation Targeting Makes Its Mark


Who doesn’t love a targeted ad? Users prefer them, and content networks and supply-side advertising players are okay with them, too – that is, until they get a little too narrowly targeted. Why? While CPMs go up, the inventory volume is so low that less money gets made. On top of that, smarter targeting eats…

Federated Media Adds Zemanta's Technology To Its ToolSet For Publishers

Zemanta’s inked a deal with Federated Media that could make brand advertising via blogosphere contributions scale higher, faster. Federated Media lets independent bloggers participate as partner-publishers in programs to build brand engagement. For example, for Dockers, Federated Media had publishers with a strong male following write articles around the theme of men crafting lifetime legacies,…

Federated Media acquires semantic search startup TextDigger – Reuters