by Angela Guess Forbes contributor Bernard Marr recently wrote, “It’s easy to get caught up in the hype of big data. Huge datasets, fast-moving analytics, complex and diverse data sources are hot right now, but it’s important to understand that big data would be nothing without the little data that goes along with it. Little […]
Big Data v. Little Data: How Much is Enough?
by Angela Guess Carolyn Galvin recently wrote in iCrunchData News, “Much has been written about Big Data, including the insights that can be gleaned from thousands or millions of data points, especially in the data-rich B2C market. But what about Little Data? What can we learn from just a few data points? And when is […]