Tag Archive for Scott Brinker

Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the current evolution of…

Free Book from Scott Brinker: A New Brand of Marketing

new_brand_marketing_download

by Angela Guess Scott Brinker of the Chief Marketing Technologist Blog has released a new book entitled A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline. On his website, Brinker writes, “I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic…

Bringing “Big Testing” to the Marketing Department

big_testing_3-parts_600

by Angela Guess Scott Brinker of Search Engine Land recently argued that in order to fully take advantage of Big Data, the CMO must shift marketing culture toward “big testing.” He writes, ” For years, testing and optimization have been niche practices in the marketing department. A/B testing with a few direct mail pieces in…

Big Marketing Data and the Bubble

chmt

by Angela Guess Scott Brinker of ChiefMarTec.com recently discussed how Big Data is effecting the marketing world. Brinker begins, “Let’s face it: marketing is in a big data bubble. That’s both a ‘big data’ bubble and, more generally, a big ‘data’ bubble. Everyone is talking about data, big data, data analytics, big data analytics. Vendors,…

The Semantic Link – Episode 3 – February 11, 2011

On Friday, February 11, a group of Semantic thought leaders from around the globe met with their host and colleague, Paul Miller, for the third installment of the Semantic Link, a monthly podcast covering the world of Semantic Technologies. This month, we tackle the topic of “Marketing the Semantic Web” and are joined by two…