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Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

By   /  March 6, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Eric Franzon Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the […]

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Free Book from Scott Brinker: A New Brand of Marketing

By   /  March 5, 2014  /  Data Daily | Data News, Data Education, Enterprise Information Management, Information Management News  /  No Comments

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by Angela Guess Scott Brinker of the Chief Marketing Technologist Blog has released a new book entitled A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline. On his website, Brinker writes, “I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic […]

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Bringing “Big Testing” to the Marketing Department

By   /  February 1, 2013  /  Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Data Modeling News, Articles, & Education  /  No Comments

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by Angela Guess Scott Brinker of Search Engine Land recently argued that in order to fully take advantage of Big Data, the CMO must shift marketing culture toward “big testing.” He writes, ” For years, testing and optimization have been niche practices in the marketing department. A/B testing with a few direct mail pieces in […]

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Can Marketing Managers be Replaced by Bots?

By   /  October 15, 2012  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

Scott Brinker recently posed the question of whether marketing managers could one day be replaced by computers.

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The Semantic Link – Episode 3 – February 11, 2011

By   /  February 14, 2011  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

On Friday, February 11, a group of Semantic thought leaders from around the globe met with their host and colleague, Paul Miller, for the third installment of the Semantic Link, a monthly podcast covering the world of Semantic Technologies. This month, we tackle the topic of “Marketing the Semantic Web” and are joined by two […]

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